Yes To Carrots is an Israeli-founded company whose mission brings natural ingredient-focused skin care products to mass markets at affordable prices. After launching, the company took off quickly with immediate internationally distributed products which they rapidly expanded into new, separate lines: Yes To Cucumbers and Yes To Tomatoes. During this growth period, their brand and packaging experienced a series of evolutions. To address their success and open the brand to further line expansions, the company shortened its name to Yes To, Inc.
When Yes To came to Double Six Design, they handed us a spreadsheet of new SKUs to execute, anticipating a ‘simple’ product extension exercise. After assessing their current line and the intended line extensions, we saw that their communication hierarchy was not adequately communicating the benefit of each hero-ingredient. Further, product titles were buried in a sea of romance copy, complicating the brand experience for in-store consumers.
Since 2009, YesTo has achieved the following: