Posts Tagged ‘Website Design’

Sep 6 2017



Challenge. Communicate effective and natural pest control solutions to hydroponic growers in a saturated shelf ennironment

Solution. HydroWorxx has been launched by a German company with over 150 years of experience creating effective solutions for successful gardening. With a family of environmentally friendly and organic products, they saw an opportunity to target pests that are hard to control in the hydroponics environment. HydroWorxx was created to appeal to the mostly male cannabis grower. The use of dark green bottles says natural and helps tie products together on-shelf, while the hit of bold color and use of black and white pest imagery helps to differentiate products at a glance. A bright red stamp logo is a cue to communicate effectiveness.

Feb 2 2017

Umpqua Oats


Challenge. Disrupt an oatmeal aisle that has been dominated by Quaker Oatmeal for over 100 years

Solution. Umpqua Oats has the product to compete against the mushy instant oatmeal competition. With whole rolled oats, real ingredients and none of those added fillers Quaker uses to save costs, Umpqua Oats is exactly what Millennials are looking for. Hitting the oatmeal aisle with bright white and a bold use of black and bright colors instantly attracts attention in a sea of beige. An image with appetite appeal is easy to execute because their product is REAL. Connecting consumers to the history of Umpqua Oats and co-founders, Sheri and Mandy, right on the back of the carton helps build trust that real people are behind their breakfast.

Aug 15 2013



Challenge. Each day, JuiceWell prepares fresh-pressed remedies based on local farm availability. This requires a flexible system to communicate an endless combination of ingredients.

Solution. Fresh is the focus for JuiceWell. A silkscreened bottle allows the boldness of the juice to be the backdrop and creates product differentiation. A flexible label system enables product offerings to fluctuate based on availability. Ingredients get featured right on the front circle label, with color changes distinguishing different product categories: juices, smoothies, coconut waters, and nut milks.

Jul 30 2013



Challenge. How do you create a brand that appeals to male, beer drinking snack fiends? Starting with pepperoni would be smart.

Solution. Utilizing a bold black and red color palette isn’t unique when targeting this particular demographic (see Doritos, for example), but applying a clean aesthetic and contemporary typography is. The look of Amini’s Brand separates them from other manly snacks. Their seal logo is inspired by the snack’s pepperoni shape and it also calls attention to the company’s Santa Barbara roots.