Posts Tagged ‘Structure Development’

May 4 2015

BACK TO THE ROOTS

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Challenge. 1) Create a cohesive brand that can communicate the BTTR mission to “make food personal again, one family at a time.” 2) Create a visual language that can connect a Ready to Grow line and a Ready to Eat line in Whole Foods, PetCo, Nordstrom and Home Depot. 3) Quickly communicate their unique & innovative products to consumers on shelf.

Solution. We leveraged Back to the Root’s previous use of kraft substrate and hand-drawn typography, but introduced a bold, modern color palette and whimsical illustration to appeal to all ages. The product photography with supporting information graphics and a very clear communication hierarchy is integral to communicating their products at-a-glance.


Aug 10 2013

NUTTYNESS

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Challenge. To re-invent marzipan as a high-end, delicious confection worthy of foodie and chocolate-connoisseur attention.

Solution. Collaborating with Nuttyness from the ground up allowed brand strategy to inform both product and structural development. We focused on their expanding variety of innovative flavors by creating a universal box built to present any combination of individual bars. The packaging is elegantly simple and the calligraphic logo will stand the test of time.


Jul 20 2013

SWEET LAUREN

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Challenge. Sweet Lauren was one of the originators of the cake pop concept but she was late to the retail market. She needed to find a place where her high-end ingredients and handmade techniques could triumph over both mass-produced and kitschy craft kit competitors.

Solution. These fancy pops needed to display on the retail shelf and then transition to the table of a dinner party. A display base encased inside a clear box shows off the product while simultaneously answering the structural challenge of presenting top-heavy pops standing upright. Attention to detail such as embossing and foil stamping lends luxury. A flexible label system lets Sweet Lauren switch out flavors seasonally.


Jul 15 2013

ALITE DESIGNS

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Challenge. Alite Designs needed to connect their products across different categories: packs, chairs, tents, utensils, pet supplies, and more.

Solution. Alite Designs’ brand palette—an iconic logo, woodgrain texture, bold hits of color—became a billboard that connected their disparate products for browsing consumers. Their clear communication hierarchy helped shoppers understand benefits quickly while minimal packaging displayed the quality products in their most compelling form.