Posts Tagged ‘Print Collateral’

Jun 7 2018

Oakland Dust


Challenge. Oakland Dust was doing well in local Bay Area markets with their initial four Spice Rubs, but with the expansion to BBQ sauces and additional rub blends, they had a plan to push Oakland Dust into wider retail distribution and focus on growing their eCommerce. It was time to look at the product category and make sure Oakland Dust wasn’t being left in the dust.

Solution. We started on the hunt to find a BBQ sauce bottle that would match the cool-factor on shelf next to their existing Spice Rub tins. A wide, round shouldered, glass bottle was the perfect pairing. Saturating the color palette and bumping up the contrast with a rich black and bright colors allows products to pop on shelf. We introduced big typography along side clean icons for a modern and bold aesthetic.

Sep 6 2017



Challenge. Communicate effective and natural pest control solutions to hydroponic growers in a saturated shelf ennironment

Solution. HydroWorxx has been launched by a German company with over 150 years of experience creating effective solutions for successful gardening. With a family of environmentally friendly and organic products, they saw an opportunity to target pests that are hard to control in the hydroponics environment. HydroWorxx was created to appeal to the mostly male cannabis grower. The use of dark green bottles says natural and helps tie products together on-shelf, while the hit of bold color and use of black and white pest imagery helps to differentiate products at a glance. A bright red stamp logo is a cue to communicate effectiveness.

Feb 2 2017

Umpqua Oats


Challenge. Disrupt an oatmeal aisle that has been dominated by Quaker Oatmeal for over 100 years

Solution. Umpqua Oats has the product to compete against the mushy instant oatmeal competition. With whole rolled oats, real ingredients and none of those added fillers Quaker uses to save costs, Umpqua Oats is exactly what Millennials are looking for. Hitting the oatmeal aisle with bright white and a bold use of black and bright colors instantly attracts attention in a sea of beige. An image with appetite appeal is easy to execute because their product is REAL. Connecting consumers to the history of Umpqua Oats and co-founders, Sheri and Mandy, right on the back of the carton helps build trust that real people are behind their breakfast.

Aug 17 2013



Challenge. Create branding for an annual speaker series for The North Face, and execute the system that spanned from postcards to posters to digital assets. It had to be aligned with The North Face brand, but also be a memorable identity that would carry the series from year-to-year.

Solution. The bold use of black, one of the TNF brand colors, allowed a grid of real athlete instragram photos to focus on athlete experience. The flexible communication system, which needed to highlight over 10 athletes speaking in over 25 locations nationwide, used clean typography and hits of red to guide eyes to important information quickly. Line drawings of the individual athletes personalized only the athlete-specific pieces.

Aug 15 2013



Challenge. Each day, JuiceWell prepares fresh-pressed remedies based on local farm availability. This requires a flexible system to communicate an endless combination of ingredients.

Solution. Fresh is the focus for JuiceWell. A silkscreened bottle allows the boldness of the juice to be the backdrop and creates product differentiation. A flexible label system enables product offerings to fluctuate based on availability. Ingredients get featured right on the front circle label, with color changes distinguishing different product categories: juices, smoothies, coconut waters, and nut milks.

Aug 10 2013



Challenge. To re-invent marzipan as a high-end, delicious confection worthy of foodie and chocolate-connoisseur attention.

Solution. Collaborating with Nuttyness from the ground up allowed brand strategy to inform both product and structural development. We focused on their expanding variety of innovative flavors by creating a universal box built to present any combination of individual bars. The packaging is elegantly simple and the calligraphic logo will stand the test of time.

Jan 5 2013



Challenge. How do you create a new brand of dog treats that stands out from the barking mass of competition?

Solution. The best way to stand out is to focus on your individuality. What could be more unique then fabricating a spokespooch from scratch? This isn’t your typical happy beagle, either. Mr. J.J. Pips is, in fact, an English Bulldog from Manchester. Adding a brand voice that’s consistent with Manchester colloquialisms and slang completed the brand vision.