Posts Tagged ‘Brand Strategy’

Aug 19 2019

Dr. Kathy’s


Challenge. Build a brand that could grow Dr. Kathy beyond the success in her regional market, and teach consumers that “Eating healthy can be delicious!”

Solution. Dr. Kathy had created a snack product full of real ingredients, sprouted nutrition-packed nuts & seeds, and less sugar then competitor snack products — and it tastes amazing too! We were so enamored with Dr. Kathy’s passion, personality and nutrition knowledge, that we built the whole brand around Kathy. The likeness of her as a logo icon was only the beginning. Using bright, bold colors injected the energy of her enthusiasm into every package and also achieves better shelf presence in a sea of greens and muted colors typical of other raw “health food” snacks. Building an authentic brand voice came naturally because Kathy had so much to say, with a lot of value coming from her personal experience.

Aug 7 2018



Challenge. EasiYo gives moms an easy way to make fresh yogurt at home, but how do you communicate “fresh” when it comes in a pouch and lives on a pantry shelf?

Solution. Mom is busy juggling work and kids, but there is still a pride in making something wholesome for her family. A top down perspective provides a glimpse onto the kitchen table that feels personal and approachable. Authentic photography is a strong communication tool. Fresh fruit and yogurt quickly convey freshness and clean ingredients, while also creating appetite appeal. Fruit, napkin color and flavor violator color allow a flexible system for flavor differentiation that can span across around 30 different formula and flavor variations. EasiYo needed an overhaul on their communication — the new hierarchy is streamlined in quantity but actually says more with less effort.

Jun 7 2018

Oakland Dust


Challenge. Oakland Dust was doing well in local Bay Area markets with their initial four Spice Rubs, but with the expansion to BBQ sauces and additional rub blends, they had a plan to push Oakland Dust into wider retail distribution and focus on growing their eCommerce. It was time to look at the product category and make sure Oakland Dust wasn’t being left in the dust.

Solution. We started on the hunt to find a BBQ sauce bottle that would match the cool-factor on shelf next to their existing Spice Rub tins. A wide, round shouldered, glass bottle was the perfect pairing. Saturating the color palette and bumping up the contrast with a rich black and bright colors allows products to pop on shelf. We introduced big typography along side clean icons for a modern and bold aesthetic.

Sep 6 2017



Challenge. Communicate effective and natural pest control solutions to hydroponic growers in a saturated shelf ennironment

Solution. HydroWorxx has been launched by a German company with over 150 years of experience creating effective solutions for successful gardening. With a family of environmentally friendly and organic products, they saw an opportunity to target pests that are hard to control in the hydroponics environment. HydroWorxx was created to appeal to the mostly male cannabis grower. The use of dark green bottles says natural and helps tie products together on-shelf, while the hit of bold color and use of black and white pest imagery helps to differentiate products at a glance. A bright red stamp logo is a cue to communicate effectiveness.

Feb 2 2017

Umpqua Oats


Challenge. Disrupt an oatmeal aisle that has been dominated by Quaker Oatmeal for over 100 years

Solution. Umpqua Oats has the product to compete against the mushy instant oatmeal competition. With whole rolled oats, real ingredients and none of those added fillers Quaker uses to save costs, Umpqua Oats is exactly what Millennials are looking for. Hitting the oatmeal aisle with bright white and a bold use of black and bright colors instantly attracts attention in a sea of beige. An image with appetite appeal is easy to execute because their product is REAL. Connecting consumers to the history of Umpqua Oats and co-founders, Sheri and Mandy, right on the back of the carton helps build trust that real people are behind their breakfast.

Aug 10 2013



Challenge. To re-invent marzipan as a high-end, delicious confection worthy of foodie and chocolate-connoisseur attention.

Solution. Collaborating with Nuttyness from the ground up allowed brand strategy to inform both product and structural development. We focused on their expanding variety of innovative flavors by creating a universal box built to present any combination of individual bars. The packaging is elegantly simple and the calligraphic logo will stand the test of time.

Aug 9 2013



Challenge. How do you communicate quickly & effectively in the shelf environment when your brand has multiple product lines and hundreds of products for a consumer to navigate?

Solution. The use of vibrant colors paired with a hero image, helps to visually group products at a glance. When there is a lot to say, a clearly defined communication hierarchy is mandatory. It helps explain product line benefits, product categories, and product descriptions. Also vital to the Yes To personality is their whimsical use of copy. That plays in a big way on secondary panels of the packaging.

Jul 10 2013



Challenge. How can you convince consumers to trust a new brand well enough that they’ll swap weekly grocery store trips for visits to a website instead—all in the interest of charity?

Solution. Dova’s idea to sell daily commodity items in an online store that donates proceeds to charity is a refreshing take on the trend towards community. The strategy behind the brand is to have a series of sub-brands that target different categories. The consistent placement of the silver Dova band and message alongside a unified aesthetic of white space and cohesively used secondary imagery unifies these product lines.