Challenge. How do you communicate quickly & effectively in the shelf environment when your brand has multiple product lines and hundreds of products for a consumer to navigate?
Solution. The use of vibrant colors paired with a hero image, helps to visually group products at a glance. When there is a lot to say, a clearly defined communication hierarchy is mandatory. It helps explain product line benefits, product categories, and product descriptions. Also vital to the Yes To personality is their whimsical use of copy. That plays in a big way on secondary panels of the packaging.