Challenge. Sausage company Silva was quickly being surpassed by new players. Their artisanal and traditional recipes should have had them standing clear of the competition, but a dated brand held them back.

Solution. To help Silva rediscover it’s heritage, we channeled their founder, Manuel Martins. “Tradition is Our Recipe” was Manuel’s motto, and that tradition still underlies each product Manuel’s sons ship. A minor evolution of the Silva logo energized the brand without sacrificing any equity. In the revision, bold colors and modern typography contrast with earthy, aged backgrounds. This adds a texture and richness to match Silva’s traditional recipes.