Challenge. How do you create a new brand of dog treats that stands out from the barking mass of competition?
Solution. The best way to stand out is to focus on your individuality. What could be more unique then fabricating a spokespooch from scratch? This isn’t your typical happy beagle, either. Mr. J.J. Pips is, in fact, an English Bulldog from Manchester. Adding a brand voice that’s consistent with Manchester colloquialisms and slang completed the brand vision.