Challenge. How can you convince consumers to trust a new brand well enough that they’ll swap weekly grocery store trips for visits to a website instead—all in the interest of charity?
Solution. Dova’s idea to sell daily commodity items in an online store that donates proceeds to charity is a refreshing take on the trend towards community. The strategy behind the brand is to have a series of sub-brands that target different categories. The consistent placement of the silver Dova band and message alongside a unified aesthetic of white space and cohesively used secondary imagery unifies these product lines.