Challenge. How do you create a brand that appeals to male, beer drinking snack fiends? Starting with pepperoni would be smart.

Solution. Utilizing a bold black and red color palette isn’t unique when targeting this particular demographic (see Doritos, for example), but applying a clean aesthetic and contemporary typography is. The look of Amini’s Brand separates them from other manly snacks. Their seal logo is inspired by the snack’s pepperoni shape and it also calls attention to the company’s Santa Barbara roots.