Challenge. Oakland Dust was doing well in local Bay Area markets with their initial four Spice Rubs, but with the expansion to BBQ sauces and additional rub blends, they had a plan to push Oakland Dust into wider retail distribution and focus on growing their eCommerce. It was time to look at the product category and make sure Oakland Dust wasn’t being left in the dust.
Solution. We started on the hunt to find a BBQ sauce bottle that would match the cool-factor on shelf next to their existing Spice Rub tins. A wide, round shouldered, glass bottle was the perfect pairing. Saturating the color palette and bumping up the contrast with a rich black and bright colors allows products to pop on shelf. We introduced big typography along side clean icons for a modern and bold aesthetic.