Mooala launched last year with their AlmondMilks, and momentum is quickly picking up steam. They’ve made a quick expansion to their newest plant-based beverage with BananaMilks in Original and Chocolate flavor.
Aside from their retail packaging we also designed the Mooala website.
Communicating a cohesive & professional brand doesn’t stop with consumers. Presentations to retailers and distributers are just as important, if not more so, if you are trying to launch a new product into retail. We’ve continued work with Mooala this year, creating product sales sheets, retailer slide presentations and a 10 foot trade show booth.
Communicating at trade show scale is different then communicating on shelf, but none-the-less a clear communication hierarchy that allows a quick understanding of your brand and product is still paramount. Just because you have tons of space, doesn’t mean you should fill it up. When you are aiming for high level communication, simplicity is necessary when you are trying to provide a place for the on-looker’s eye to rest on the most important details.
A careful selection of a few character components — for Mooala these consist of a reclaimed wood console table, rustic beverage dispensers and faux wood flooring — helps complete the brand aesthetic in a seamless way.