Archive for August, 2016

Aug 1 2016



Challenge. Create a new brand for a line of dairy-free beverages that stands out in the dairy case, communicates cleaner and higher-quality ingredients than mass market competitors, and justifies a higher price point

Solution. The current dairy case is filled with standard milk cartons, even for non-dairy beverages, so a custom HDPE bottle helps instantly differentiate Mooala from the masses. The custom bottle design is reminiscent of vintage glass milk bottles, to help create that “fresh from the farm” perception. A koala with cow spots becomes the iconic persona behind the Mooala brand and adds a hit of whimsy. Clean typography relays the premium quality, and a splash of imagery adds ingredient-focused appetite appeal.