Archive for August, 2013

Aug 26 2013



Challenge. Create a new product line that appeals to kids while maintaining a connection to an established parent brand.

Solution. We pulled core visual elements from the established 18 Rabbits Granola Bar line and then let it run like, well, rabbits. We stayed tied to the existing adult-focused products with a strong lock-up of brand architecture and the bold use of color to distinguish flavor. Adding hand-drawn elements and engaging wallpaper patterns for each flavor proved attractive to both parents & kids.

Aug 20 2013



Challenge. Sausage company Silva was quickly being surpassed by new players. Their artisanal and traditional recipes should have had them standing clear of the competition, but a dated brand held them back.

Solution. To help Silva rediscover it’s heritage, we channeled their founder, Manuel Martins. “Tradition is Our Recipe” was Manuel’s motto, and that tradition still underlies each product Manuel’s sons ship. A minor evolution of the Silva logo energized the brand without sacrificing any equity. In the revision, bold colors and modern typography contrast with earthy, aged backgrounds. This adds a texture and richness to match Silva’s traditional recipes.

Aug 18 2013



Challenge. Create a retail packaging system that can communicate on shelf across over 150 SKUs with varying packaging structures and sizes. Yoobi is a new brand that launched exclusively into Target, with a mission to bring supplies to schools in need here in the US.

Solution. We created a fun and engaging packaging system with a bright color palette and variety of options to appeal to both kids and moms. We worked in tandem with the Yoobi team to optimize the packaging for production limitations and overseas printing.

Aug 17 2013



Challenge. Create branding for an annual speaker series for The North Face, and execute the system that spanned from postcards to posters to digital assets. It had to be aligned with The North Face brand, but also be a memorable identity that would carry the series from year-to-year.

Solution. The bold use of black, one of the TNF brand colors, allowed a grid of real athlete instragram photos to focus on athlete experience. The flexible communication system, which needed to highlight over 10 athletes speaking in over 25 locations nationwide, used clean typography and hits of red to guide eyes to important information quickly. Line drawings of the individual athletes personalized only the athlete-specific pieces.

Aug 15 2013



Challenge. Each day, JuiceWell prepares fresh-pressed remedies based on local farm availability. This requires a flexible system to communicate an endless combination of ingredients.

Solution. Fresh is the focus for JuiceWell. A silkscreened bottle allows the boldness of the juice to be the backdrop and creates product differentiation. A flexible label system enables product offerings to fluctuate based on availability. Ingredients get featured right on the front circle label, with color changes distinguishing different product categories: juices, smoothies, coconut waters, and nut milks.

Aug 10 2013



Challenge. To re-invent marzipan as a high-end, delicious confection worthy of foodie and chocolate-connoisseur attention.

Solution. Collaborating with Nuttyness from the ground up allowed brand strategy to inform both product and structural development. We focused on their expanding variety of innovative flavors by creating a universal box built to present any combination of individual bars. The packaging is elegantly simple and the calligraphic logo will stand the test of time.

Aug 9 2013



Challenge. How do you communicate quickly & effectively in the shelf environment when your brand has multiple product lines and hundreds of products for a consumer to navigate?

Solution. The use of vibrant colors paired with a hero image, helps to visually group products at a glance. When there is a lot to say, a clearly defined communication hierarchy is mandatory. It helps explain product line benefits, product categories, and product descriptions. Also vital to the Yes To personality is their whimsical use of copy. That plays in a big way on secondary panels of the packaging.