Challenge. Create a retail packaging system that can communicate on shelf across over 150 SKUs with varying packaging structures and sizes. Yoobi is a new brand that launched exclusively into Target, with a mission to bring supplies to schools in need here in the US.
Solution. We created a fun and engaging packaging system with a bright color palette and variety of options to appeal to both kids and moms. We worked in tandem with the Yoobi team to optimize the packaging for production limitations and overseas printing.