SWEET LAUREN

Challenge. Sweet Lauren was one of the originators of the cake pop concept but she was late to the retail market. She needed to find a place where her high-end ingredients and handmade techniques could triumph over both mass-produced and kitschy craft kit competitors.

Solution. These fancy pops needed to display on the retail shelf and then transition to the table of a dinner party. A display base encased inside a clear box shows off the product while simultaneously answering the structural challenge of presenting top-heavy pops standing upright. Attention to detail such as embossing and foil stamping lends luxury. A flexible label system lets Sweet Lauren switch out flavors seasonally.