Challenge. Sausage company Silva was quickly being surpassed by new players. Their artisanal and traditional recipes should have had them standing clear of the competition, but a dated brand held them back.

Solution. To help Silva re-discover its heritage, we channeled their founder, Manuel Martins. “Tradition is our recipe” was Manuel’s motto, and that tradition still underlies each product Manuel’s sons ship. A minor evolution of the Silva logo energized the brand without sacrificing any equity. In the revision, bold colors and modern typography contrast with earthy, aged backgrounds. This adds a texture and richness to match Silva’s traditional recipes.