Challenge. Bars — this is one of the most saturated categories in the grocery store. From granola bars to energy bars, protein bars to diet bars, it’s almost overwhelming walking down the aisle.
Solution. Nirvana Bars brings something different. It’s a bar full of real fruit, nut and herbal ingredients, and each ingredient was carefully selected with one goal in mind — to quell inflammation. As a dietary supplement, Nirvana Bars can be merchandised separate from other energy bars, and deliver active anti-inflammation benefits in a bar format. The shield logo enhances the perception of efficacy and health, while a warm color palette relays the product’s warm, soothing properties. Flavor differentiation and appetite appeal are achieved through ingredient photography more typical of chocolate than on a dietary supplement.