Challenge. A new kind of protein bar, made with super-nutritious yellowfin tuna, launches into a category saturated with meat products.

Solution. It’s easy to look different when you are different — bright, fresh, clean, blue vs. earthy, rustic, dark, brown. The bigger challenge is developing communication that would explain this unique product and highlight the health benefits of fish quickly on shelf. Pescavore is very focused on sustainably sourcing their fish and being completely transparent about their sources. They want to teach consumers not just that fish is good for you, but that certain methods of fishing is better for the ocean ecosystem. In-depth communication on their website and an active social media presence will be the best tool for their larger mission to teach consumers how to be Wildly Responsible stewards of the ocean.