NUTTYNESS

Challenge. To re-invent marzipan as a high-end, delicious confection worthy of foodie and chocolate-connoisseur attention.

Solution. Collaborating with Nuttyness from the ground up allowed brand strategy to inform both product and structural development. We focused on their expanding variety of innovative flavors by creating a universal box built to present any combination of individual bars. The packaging is elegantly simple and the calligraphic logo will stand the test of time.