JUICE WELL

Challenge. Each day, JuiceWell prepares fresh-pressed remedies based on local farm availability. This requires a flexible system to communicate an endless combination of ingredients.

Solution. Fresh is the focus for JuiceWell. A silkscreened bottle allows the boldness of the juice to be the backdrop and creates product differentiation. A flexible label system enables product offerings to fluctuate based on availability. Ingredients get featured right on the front circle label, with color changes distinguishing different product categories: juices, smoothies, coconut waters, and nut milks.