EasiYo

Challenge. EasiYo gives moms an easy way to make fresh yogurt at home, but how do you communicate “fresh” when it comes in a pouch and lives on a pantry shelf?

Solution. Mom is busy juggling work and kids, but there is still a pride in making something wholesome for her family. A top down perspective provides a glimpse onto the kitchen table that feels personal and approachable. Authentic photography is a strong communication tool. Fresh fruit and yogurt quickly convey freshness and clean ingredients, while also creating appetite appeal. Fruit, napkin color and flavor violator color allow a flexible system for flavor differentiation that can span across around 30 different formula and flavor variations. EasiYo needed an overhaul on their communication — the new hierarchy is streamlined in quantity but actually says more with less effort.