ALITE DESIGNS

Challenge. Alite Designs needed to connect their products across different categories: packs, chairs, tents, utensils, pet supplies, and more.

Solution. Alite Designs’ brand palette—an iconic logo, wood grain texture, bold hits of color—became a billboard that connected their disparate products for browsing consumers. Their clear communication hierarchy helped shoppers understand benefits quickly while minimal packaging displayed the quality products in their most compelling form.