Challenge. Create a new product line that appeals to kids while maintaining a connection to an established parent brand.

Solution. We pulled core visual elements from the established 18 Rabbits Granola Bar line and then let it run like, well, rabbits. We stayed tied to the existing adult-focused products with a strong lock-up of brand architecture and the bold use of color to distinguish flavor. Adding hand-drawn elements and engaging wallpaper patterns for each flavor proved attractive to both parents & kids.