SKINCARE & HEALTH PACKAGE DESIGN

Beautiful packaging design doesn’t happen by accident. It has to be carefully crafted to reflect its higher price point and convey a greater perceived value to target consumers in health and beauty categories.

When working on a skincare or dietary supplement package design, Double Six Design’s designers work hard to establish each product’s market niche, helping the brand build trust with consumers by delivering relevant design solutions, content and on-strategy messaging.

The balance between creative design and brand expression, coupled with product efficacy and function add additional complexity to dietary supplement and skincare packaging design. Double Six Design’s experience in the category helps its clients stand out in a crowded and noisy aisle, while maintaining balance between brand and FDA regulations for active ingredients and benefit claims. And while we can’t legally advise our clients on FDA regulations and claims, we can help them navigate pitfalls and direct them to resources that can.

DESIGN TIPS

Keep front panels clean with use of clear space and concise communication

Communicate the product benefit clearly

Photography or illustration can be used to communicate effective ingredients quickly