Archive for the ‘News’ Category

We are settling into our new studio in Oakland’s Jack London neighborhood. Named after author Jack London, the neighborhood sits between the Oakland Estuary and the 880 Highway. It includes the waterfront area as well as the Oakland Produce Terminal, and is walking distance to Old Oakland, Oakland’s Chinatown, Downtown, and Lake Merritt.

The team immediately utilized our proximity to public transportation — the trifecta of BART, ferry and train are all within blocks. This wasn’t the only reason for our move. We’ve also added many things to do, see, eat, and drink right outside our door! This neighborhood has had a large residence of artists and other creatives for decades, and in recent years has brought an influx of restaurants, coffee roasters, breweries, and wine tasting rooms. A Jack London public market, the likes of the San Francisco Ferry Building is in the works — planned to open later this year.

Needless to say, we’ve been enjoying our new hood. Here’s a small glimpse:

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Our client, Back to the Roots has just launched their 3rd product, Organic Stoneground Flakes. This is our first time experiencing a product launch with them, since we came in to rebrand and redesign the Back to the Roots packaging on their existing products last year.

What a product to follow their early sucesses with the Mushroom Farm and AquaFarm! They have officially ventured from their original Ready-to-Grow products into Ready-to-Eat but staying true to their mission to connect people to their food. These Stoneground Flakes have only 3 ingredients, all sourced here in the US. The Hard Red Spring Wheat they’ve used is a heritage grain, grown and milled right here in California!

We learned so much about our food chain through this project. Did you know that when a food label says “Whole Wheat” this doesn’t necessarily mean it was created from the milled whole grain? Often times, they are actually taking the pieces of the wheat that have already been industrially processed & separated, and they are then putting them back together.

Visually, we’ve maintained the use of illustration and bold use of color that has become the major brand element for Back to the Roots. We really had fun creating this whimsical illustration style of a barn and farm. The barn theme emphasizes the unique gable-top package structure and draws interest on shelf amongst those other serious and wholesome cereals in the category.

After designing the packaging we also helped Back to the Roots bring their website inline with their new rebranded vision. More new products for Back to the Roots are launching this spring, in both the Ready-to-Grow and Ready-to-Eat categories. Stay tuned!

Back to the Roots Stoneground Flakes Packaging Design
Learn more about the Back to the Roots Stoneground Flakes on their website.


Illustrated by Sheri Kuniyuki
Creative Direction by Beth Leonardo
Cereal and milk photography by Holly Stewart Photography


YesTo was featured in this month’s Retail Merchandiser Magazine. Much of the article is about the brand’s growth and evolution. (We were even mentioned in a side-bar!) We are fortunate to be YesTo’s brand and package design partner. They are a great team of people who create innovative products with real ingredients. Having worked with them since 2010, they are our longest on-going partnership and we look forward to many more years to come!

(Click to link to full article)

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In 2013 we worked with Yoobi to create the package design for their line of school supplies, and it finally just launched in Target! We were so excited to discover it on shelf last week and see all the completed packaging in person. With over 100 SKUs, the creation of the packaging system was a big undertaking. A bold color palette and fun products excite the kids. The bonus: for every product bought, Yoobi will give an item to a Yoobi Classroom Pack that gets delivered to K-3rd grade classrooms in need, right here in the US.

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Last year we created the branding for The North Face Speaker Series; a nationwide tour featuring TNF’s top athletes sharing stories about their challenges and adventures. There were 11 different speakers in over 25 locations. The system spanned hundreds of deliverables, including national magazine ads, posters, postcards, flyers, tickets and social media graphics.

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Well, 2 of our most delicious clients were just featured in 7×7 San Francisco Magazine website today, in an article about local candy bars for Halloween. We haven’t tried the others they mentioned, but we can totally stand behind both OCHO and Nuttyness, both located right here in Oakland!

Read the full article on 7×7’s website.


A couple of our local Bay Area clients are getting recognized as some of the Bay Area’s Fastest Growing Companies of 2013 in the San Francisco Business Times. Great press!

#7 on the list and one of our newest clients is Back to the Roots, right here in Oakland. We are excited to be working with this passionate and innovative team, and we can’t wait to unveil the new brand work we will be launching later this month. See their page in the article here.

#83 on the list — YesTo, Inc. had been a client of ours for the past 4 years. We are not surprised to see them on this list. We can attest to their rapid growth as we are constantly putting out new packaging for the ever evolving product offering. It’s a fun group of people creating really great products for real people. See their page in the article here.


Apr 22 2013

Fresh JuiceWell

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We finally got our hands on some samples of the recently finished JuiceWell packaging. It is so vibrant with the color of the fresh-pressed juice!


New branding for Silva Sausage just hit the shelves at Costco this month!

A bold color palette and big typographic product names, anchored by a classic logo, makes a big statement on shelf. Only small refinements to the Silva logo maintain the recognizable brand equity that has been established over 45 years of sausage making. We’ve infused a bit of heritage through the seal representing, Manuel Martins, and the slogan on which he founded his family business. “Tradition is Our Recipe” still holds true with his two son’s now at the helm.


We are so excited to announce the launch of the new brand look and feel for JuiceWell Fresh Pressed Remedies. JuiceWell just featured their new look at a tasting in New York last weekend, and it was a bit hit.

The bottles are clean and bold, with the fresh pressed juice as the focus. A clean logo is silkscreened vertically and a circular label system differentiates categories of products. These juices are pure ingredients — fruits, veggies, herbs and spices — so we’ve listed those ingredients front & center.

We’re working on the website, so stay tuned for that! In the meantime, check them out on Facebook.