Yes To has finally announced their new product line, made just for men! We’ve patiently waited to share it with everyone. This is the first brand extension we’ve partnered with Yes To that has a significantly different target consumer then it’s base, as it needed to appeal specifically to men. It loses it’s usual hero-ingredient. A bigger use of typography paired with a bold but natural palette helps it stand out next to other men’s products on shelf. We also added more punch to the voice to appeal to those manly types.