Archive for April, 2010

One day, many years ago, it occured to me that as a designer of packaging and print, I was a large contributor to our landfills. What a depressing thought, that everything we create, at some point in it’s life cycle, is thrown away. For a while I struggled with this issue, but I then decided that I could still do my part to be a green designer.

We have quite a few clients these days who are willing to pay a little extra to be gentler on the earth. The increased demand for greener options has created a search for new innovative materials, ways to cut down on excessive packaging, and the creation of lower-impact processes. The good news is that there are more and more printers who are capable of green printing, and everyday we hear about new options.

Since we’re all still learning about how we can do our part and it’s such an ever-evolving issue, we have decided to do some research and write a series of blogs dedicated to Green Design. Stay tuned….


Apr 13 2010

A drink to You-T health

by

We just wrapped up an interesting project for a product called You-T. It’s a brand new dietary supplement, formulated to promote a healthy urinary tract. Although there are many cranberry supplements already on the market, You-T is unique for a couple reasons.

• You-T was formulated by a doctor with potency in mind, and it has the highest concentration of the healthy anthocyanins (the good stuff in cranberries that are responsible for keeping the bad bacteria at bay) on the market.

• Instead of a capsule or pill, this supplement is a beverage powder that you add to water. So, not only is it convenient, but you will get a dose of water at the same time. Water is particularly important to urinary tract health.

YouT_fronts

Because of You-T’s unique qualities, it was important to make it stand out on shelf. Instead of creating the usual clean & clinical looking package, we used a bold use of color. Big berry illustration increases the flavor appeal, and visual of the packet pouring into the glass helps to communicate You-T’s unique delivery method.

Our next project, now that the product is ready to hit the stores, is the new You-T website. Stay tuned!


Yes To product lines

Well, we’ve been swamped with work lately! Largely thanks to our newest client Yes To, Inc. They are the creators of 3 really great product lines: Yes to Carrots, Yes to Cucumbers, and Yes to Tomatoes. They offer natural, paraben-free skin & hair care products that are centered on using real ingredients & Dead Sea minerals.

We are working with YesTo to extend their family of products to a new product line, and in the process, we are re-working the messaging across all lines to help consumers to understand the benefits of each hero ingredient.

We’ve really been enjoying one of the best perks of our job – samples! Our favorite products so far are the Yes to Carrots Hydrating Hand & Elbow Cream, Yes to Cucumbers Soothing Eye Gel, Yes to Cucumbers Facial Towelettes, and the Yes to Carrots Lip Butter. You can find their products nationally at Target, Walgreens, Safeway, and Whole Foods. You can also purchase their products directly from their website: yestocarrots.com.

Check back for updates, as the project moves along!